30 Years of Underwriting
Next to direct support from our listeners, underwriting is KVMR's second largest source of revenue.

From its earliest days, KVMR has enjoyed support from members of the business community throughout our listening area, who recognize that underwriting KVMR is not only a wonderful way to give back to the community; it is also an effective part of their marketing strategy. Some of these businesses have been continuously underwriting KVMR since our earliest days. We asked a few of them to share their thoughts on being a KVMR underwriter.

Jon Hill, Sierra Solar Systems: "I get a chance to support my business and my community at the same time. KVMR has a forward-thinking audience, and that is the kind of people we are trying to reach. KVMR is the highest-profile alternative media in our area."

Peter Selaya,New Moon Café: "It's all about local community, and KVMR supports the community. We're all here together, and have to look out for each other - KVMR is vital to the community, keeping us in touch with what is going on. Over the years, it has grown and gotten a lot better - how many communities have a radio station like this?"

Stuey Weills, Gray Goose: "We have it on in the store almost all the time. I really enjoy having no commercials and the local flavor. Listening to KVMR is a learning experience, a subliminal education-you never know what's coming next, and you find yourself enjoying something you never would have thought to listen to. It's a potluck of sounds."

Dr. Stephen Smith, DDS: "After all these years, we still get new patients through our underwriting. We like the idea of giving back to the community, and we support other community arts organizations, and environmental groups like SYRCL. Since we bought our second home in Hawaii, Kani Ka Pila has been our favorite show."

Richard Young, Parts for Imports: "Parts for Imports joined to support a grass-roots fledgling radio station way back around 1979. Our belief is a society can survive and prosper simply by the backing people give to each other. The individuals who make up KVMR all contribute their essential parts towards making the station a success by providing music, dialogue, and influence for public well-being. Similarly, our small but important support of KVMR has been effectively recycled to return to this community and to Parts for Imports the critical life force necessary for everyone's welfare.We are proud to be just a small part of this successful adventure."

KVMR's current underwriters are listed on the page to your right. Please "vote with your dollars", and support the businesses that support your favorite radio station. And be sure to let them know you heard about them on KVMR.

By Richard Gorman, KVMR Underwriter Coordinator