Support KVMR
Ways to assist KVMR
KVMR listeners and members are loyal, making it a point to support businesses that help support community radio. Your business can both support KVMR and reach our diverse and discriminating audience by:
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Underwriting programmings. Your business will receive tasteful on-air announcements that inform listeners about your business and of your dedication to your community and quality radio.
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Underwriting events. Your business will receive a wide range of on-air, print, and event acknowledgements of your event sponsorship.
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Placing a print ad in our bimonthly Listeners' Guide which is sent to all KVMR members.
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For more information, please contact Underwriting Coordinator Richard Gorman in the KVMR office. at 530.265.9073 (x.215)
Do you have an old vehicle that's turning into garden art? Turn that metal into some serious green for KVMR with our new Car Donation Program. All you have to do is make a phone call - the Center for Car Donations does the rest. Proceeds from the sale or scrap of your vehicle go towards keeping KVMR alive and well in our area.
Click here for more information or call toll free 877-411-DONATE (3662).
Why Donate? There are several great reasons, like:
- You don't want to worry about selling your vehicle.
- It is too expensive to repair your vehicle.
- Your vehicle won't pass smog.
- You don't trust your car to be safe on the road.
- You need a tax write-off.
- But the most important reason is that your donation will help us continue to bring you independent, commercial-free programming. Thank you for supporting KVMR.
Car Donation FAQ's
- Does my car have to be running? Not always. It does have to have an engine and be towable. Sometimes if the cost to transport a vehicle will cost more than what it will bring at auction, it may be declined.
- Does my car have to pass smog inspection? No, we can accept it without a smog certificate.
- Does my car have to be registered? No, but you must be the legal titleholder and be able to show proof of a clear title.
- What if I lost the title? Our driver can provide you with a duplicate title form to sign.
- What kind of paperwork will I receive? You will receive a tow receipt when the vehicle is picked up. Thirty days after the vehicle is sold, you will receive an acknowledgement. If your vehicle sells for OVER $500 you will receive IRS Form 1098 B & C.
- How much can I take for my donation? Effective 2005, if the value of the vehicle is over $500, the taxpayer is limited to deduct the amount for which the vehicle sold. In such a case you will receive a Form 1098 B & C within 30 days of sale. If the vehicle sells for under $500 you will not receive IRS forms as you are not required to file them for vehicle donations up to $500. Please consult your tax advisor to determine your benefit or for additional information, (visit the IRS website) at http://www.irs.gov/pub/irs-drop/n-05-44.pdf
- What will happen to my vehicle? Your vehicle will be picked up by one of our courteous drivers and sold at auction. Cars are usually sold within 30 days of pick up. Some vehicles may take longer.
- Is there a tow fee? No. If you are out of our towing range, we can offer you the option to drop the vehicle off at our auction house at your convenience.
- Are all cars sold at auction? No. Occasionally, cars that are too old to sell at auction are sold for scrap metal.
- Will I be notified when it sells? Yes. If the vehicle sells for over $500 you will receive IRS Form 1098 B & C. If not, you will simply receive an acknowledgement as required by the IRS.
- How soon can my vehicle be picked up? Vehicles are picked up at a time that is convenient for you. Sometimes appointments can be made the same day you call, and some Saturday appointments are available. Call our representative to find out what times are available in your neighborhood.
- What vehicles do you accept? We take, boats (if they are on a trailer), motor homes, trucks, motorcycles (if they are operational), farm equipment, and recreational vehicles such as snowmobiles, jet skis, etc.) Call our representative at 877-411-DONATE (3662) to find out if your vehicle qualifies.
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Underwriting – Good for Business? By Richard Gorman
Long-time listeners realize that many underwriters have been supporting KVMR for as long as they have been listening. Year after year, they continue their support, because underwriting on KVMR has proven to be an effective way of marketing their businesses. Is underwriting on KVMR the right move for your business? Here are some things to consider:
Radio is the best medium for building name or brand awareness. Because radio is pervasive (nearly everyone in the US listens to radio during any given week), it is most effective at reaching a broad audience. Radio is also subliminal; even when you are not actively listening, you are hearing, and the information is being absorbed. The key to radio is frequency: the more often your message is heard the more effective it will be. Radio should be an integral part of any well-designed marketing plan.
Public radio reaches a specialized audience. The typical public radio listener exceeds the national average for education, household income, and home ownership. They are typically mature adults, and most have no children at home. In other words, they are empty-nesters at the peak of their buying power. Politically, the majority describe themselves as liberal or progressive, and they are making more of their buying decisions based on sustainability and environmental impact.
KVMR's audience demographics are consistent with public radio nationwide. The median age of KVMR listeners is over 50. Over 75% have no children at home. Two-thirds have at least a two-year college degree. Over 80% own their homes. The majority have household incomes well above average. May we say it? They are the Baby Boomers, now turning gray. They are part of the largest, best educated, and wealthiest generation ever seen in history. And for many businesses, they are the most desirable customers.
People turn to public radio and KVMR because they can't stand the "noise" on commercial stations. A couple of years ago, Clear Channel (owner of over 1200 US radio stations) moved to reduce their commercial load to 12 minutes per hour, from highs of as much as 20 minutes.. Even with the reduction, commercials still make up 20% of their programming, which leads commercial radio listeners to do a lot of button pushing. Not so with KVMR: we have two underwriting breaks per hour that last about one minute each. Our listeners know that the break will be short, and the messages will not be loud and annoying, so they are a lot less likely to tune out. Your underwriting message gets heard, not lost in the clutter because there is no clutter to get lost in.
While the FCC regulates the content of underwriting acknowledgements, it is really our listeners that we consider when composing the messages. They don't want hype, and we don't give it to them. Underwriting messages contain the name of the underwriter and a brief description of their business or activity, along with location and contact information. When you are talking to well-educated people, there is no need to make exaggerated claims – just give them the pertinent facts, and they will make the right decisions. It's more like a thoughtful conversation between adults, and this is another reason underwriting is so effective.
Perhaps the biggest reason underwriting works is positioning. By supporting KVMR, you are making a statement about your business and how it fits into the listening community. Studies commissioned by the Corporation for Public Broadcasting have identified what they call the "halo effect"; according to the studies, "70% of public radio’s listeners say that a company’s support of public radio has a positive influence on their decision to purchase that company’s products and services." KVMR's members are the true "owners" of the station; without them we wouldn't be here. When your business gives financial support to our radio station, you are seen as one of us, part of the family.
And KVMR is affordable. If you own a business, you know how expensive it is to be in the yellow pages, to do direct mail, or to run print ads. You probably also know that over 50% of people picking up the yellow pages already have a name in mind; that most direct mail is discarded unread (recycled, we hope!); and that a newspaper ad only lasts one day. For the cost of a one-time ad in your local paper, you can have announcements on KVMR all year long, and reach a highly desirable target market.
To learn more about underwriting opportunities at KVMR and the additional benefits of being an underwriter, contact us at 530-265-9073 extension 215. |
AgNatural, 403 Idaho-Maryland Rd. # C, Grass Valley, CA 95945, (530) 274-0990
Alpine Aviation, 13310 Nevada City Av. # A, Grass Valley CA 95945, (530) 477-7701
Anything Green Hydroponics, 17551 Penn Valley Dr., Penn Valley, CA 95946, (530) 432-GREEN (4733)
The Arts Collaborative of Nevada County
Atmosphere Design Build, P.O. Box 1344, Nevada City, CA 95959, (530) 615-7701
Auburn Alehouse, 289 Washington St., Auburn, CA 95603, (530) 885-2537
Auburn Printers & Integrated Marketing, 13020 Earhart Ave., Auburn, CA 95602, (530) 885-9674, print @ auburnprint.com
B & C True Value Home and Garden Center, 12032 Nevada City Hwy, Grass Valley CA 95945, (530) 273-6105
The Beat, 1700 J Street, Sacramento CA 95811, (916) 446-4402
Best Friends Animal Clinic, 13895 Colfax Hwy., Grass Valley CA 95945, (530) 272-2817
Community Connections KVMR Member Discount
Senior Well Pet Preventative Package for only $231 (originally $336)
Big O Tires, Grass Valley, Placerville, Sacramento, info @ bigo.com
Community Connections KVMR Member Discount
Purchase 4 Tires, KVMR Receives 5%
Body Balance of Northern California, 151 Mill St, Grass Valley, CA 95945, (530) 477-0677
The Book Seller, 107 Mill St., Grass Valley CA 95945, (530) 272-2131
Booktown Books & Tomes, 107 Bank Street, Grass Valley, CA 95945, (530) 273-4002, (530) 272-4655
BriarPatch Co-op Natural Foods Community Market, 290 Sierra College Dr., Grass Valley CA 95945, (530) 272-5333
Broad Street Inn, 517 West Broad St., Nevada City CA 95959, (530) 265-2239
Cascade Gardens Landscape Service, P.O. Box 963, Meadow Vista, CA 95722, (530) 878-4801
The Center For The Arts, 314 West Main St., Grass Valley, CA 95945, (530) 271-7000
Drs. Jerry Chan & Lisa Moon, 360 Sierra College Drive, Suite 100, Grass Valley, CA 95945, (530) 273-3190
Cirino's at Main Street, 213 West Main St., Grass Valley, CA 95945, (530) 477-6000
Cirino's Bar & Grill, 309 Broad St., Nevada City, CA 95959, (530) 265-2246
Citizen's Bank Of Northern California, (530) 478-6000
Club Rio Sailing School, PO Box 1581, Carmichael, CA 95609, (916) 966-1855
Cooler Zone, (530) 274-9030, 1-866-769-PURE
Dave's Cave, 540 Wall St., Auburn, CA 95603, (530) 878-2488
Davis Food Coop, 620 G St., Davis, CA 95616, (530) 758-2095
DVSAC, (530) 272-3467
Haines Ely, M.D. Inc., 10565 Brunswick Rd # 7, Grass Valley CA 95945, (530) 477-SKIN
European Sleep Design, 6606 Folsom Auburn Rd., Folsom, CA 95630, (916) 989-8909
Evangeline's, 5 Depot Street, Colfax, CA 95713, (530) 346-8833
Community Connections KVMR Member Discount
$0.25 discount on all purchases under $5.00,
and $0.50 discount for all purchases over $5.00.
The Farm Store, 10110 Harvest Lane, Penn Valley, CA 95975, (530) 432-2835
Flour Garden Bakery, 11999 Sutton Way, Grass Valley CA 95945, (530) 272-2043
Flour Garden Bakery, 340C Elm Ave., Auburn, CA 95603, (530) 888-1011
Flour Garden Bakery, 109 Neal St., Grass Valley, CA 95945, (530) 477-CAKE
Foothill Flowers, 102 W Main St., Grass Valley CA 95945, (530) 273-2296
Foothill Theatre Company, P.O. Box 1812, Nevada City CA 95959, (530) 265-9320
Four Paws Animal Clinic, 521-A Searls Ave., Nevada City CA 95959, (530) 265-3722
Jeff Gold & Associates, 12844 Daisy Blue Mine Road, Nevada City, CA 95959, (530) 265-8032
Gold Country Copier, 964 Golden Gate Terrace, Grass Valley CA 95945, (530) 477-1184
Gold Country Water, P.O. Box 1405, Rocklin, CA 95766, (888) 697-8890
Gorilla Gardener Supply & Hydroponics, 140 North Main St., Colfax, CA 95713, (530) 346-2555
Grass Valley Hydrogarden, 12520 Loma Rica Dr. Units 3 & 4, Grass Valley CA 95945, (530) 477-2996
Gray Goose, 230 Broad St., Nevada City CA 95959, (530) 265-5909
Community Connections KVMR Member Discount
10% off all fabulous merchandise
Hughes Body & Fender, 962 B Golden Gate Terrace, Grass Valley CA 95945, (530) 477-1394
Ike's Quarter Café, 401 Commercial St., Nevada City, CA 95959, (530) 265-6138
Indian Springs Tasting Room, 303 Broad St., Nevada City CA 95959, 1-800-375-9311
Community Connections KVMR Member Discount
15% off all wine purchases at the tasting room and 10% off all logo tee-shirts and hats
Joe Caribe Cafe & Bistro, 13470 Lincoln Way, Auburn, CA 95603, (530) 823-5333
KIM ART Graphics, Grass Valley CA 95945, (530) 273-9676, kim-art @ sbcglobal.net
Live Oak Waldorf School, 410 Crother Rd., Meadow Vista, CA 95722, (530) 878-8720
Lost Trail Lodge, 8600 Coldstream Trail, Truckee, CA 96161, (530) 320-9268
Matteo's Public, 300 Commercial St., Nevada City, CA 95959, (530) 265-0782
Dr. Scott McIntosh, DVM Mobile Equine Vet, Grass Valley, CA 95945, (530) 477-2384
Miners Foundry, 325 Spring St., Nevada City CA 95959, (530) 265-5040
Mr. Rooter of Nevada City & Grass Valley, Nevada City (530) 274-4468
Mr. Rooter of Penn Valley, (530) 432-5680
Mr. Rooter of North San Juan, (530) 292-1851
Community Connections KVMR Member Discount
10% Off Any Service
Monte Vista Inn, I-80 at the Dutch Flat exit, Dutch Flat, CA 95714, (530) 389-2333
Moonshine Ink, PO Box 4003, Truckee CA 96160, (530) 578-3607
Mountain Recreation, 491 East Main Street, Grass Valley, CA 95945, (530) 477-8006
Community Connections KVMR Member Discount
2 for 1 ski/snowboard/snowshoes rental and 1 Free ski/snowboard hot wax.
Mountain Stream Meditation, P.O. Box 4362, Auburn, CA 95604, (530) 272-6425
Nevada City Home Study Charter School, 750 Hoover Ln., Nevada City, CA 95959, (530) 265-1885
Nevada County Habitat for Humanity Re-Store, 12359 Loma Rica Dr., Grass Valley, CA 95945, (530) 274-3761
Nevada County Recycles, 950 Maidu Ave., Nevada City, CA 95959, (530) 265-7119
Nevada County Materials Exchange program
New Moon Café, York & Commercial Sts., Nevada City, CA 95959, (530) 265-6399
The Old 5 Mile House Restaurant and Bar, 18851 Highway 20, Nevada City, CA 95959, (530) 265-5155
Omsoft Technologies, 1623 5th St Suite F, Davis, CA 95616, (530) 758-0119, Fax: (530) 758-0140
Toll Free: (877) 5-DSL-NOW (537-5669)
Community Connections KVMR Member Discount
1 month Free subscription
Outside Inn, 575 E. Broad St., Nevada City CA 95959, (530) 265-2233
Pathways To Health, 13122 Lincoln Way, Auburn CA 95603, (530) 888-6534
Community Connections KVMR Member Discount$5.00 Off All Massage Therapy Services
Parts for Imports, 10028 Joerschke Dr., Grass Valley CA 95945, (530) 272-3477
Peaceful Valley Farm Supply, 125 Clydesdale Court, Grass Valley, CA 95945, (530) 272-4769
Plan It Solar, 563 Idaho Maryland Road, Grass Valley, CA 95945, (530) 273-0303, info @ planitsolar.com
Pleasant Valley Veterinary Center, 10171 Commercial Avenue, Penn Valley, CA 95946, (530) 432-8443
Quail Ridge Senior Living, 150 Sutton Way, Grass Valley, CA 95945, (530) 272-1055
The Real Graphic Source GV Blueprint, 11749 Maltman Dr., Grass Valley CA 95945, (530) 273-8835
Ridge Feed & Supply, 12892 Ridge Rd., Grass Valley CA 95945, (530) 273-3886
Ridge Rock Quarry, 22800 Pleasant Valley Rd., N. San Juan CA 95960, (530) 292-0121
Sacramento Natural Foods Co-op, 1900 Alhambra Blvd., Sacramento CA 95816, (916) 455-2667, marketing @ sacfoodcoop.com
Second Time Around, 112 Argall Way, Nevada City, CA 95959, (530) 265-8844
Sierra Animal Wellness Center, 30870 Magra Rd., Gold Run, CA 95717, (530) 389-8267
Sierra Cinemas, Sutton Cinemas, Nevada Theater, & Del Oro, 840C E. Main St., Grass Valley CA 95945, (530) 477-9000, (530) 274-FILM
Sierra Consulting & Integrated Pest Management, PO Box 1971, Nevada City, CA 95959, (530) 432-7845
Community Connections KVMR Member Discount
10% Discount on Farm or Home Consultations
Sierra Forever Families, 8928 Volunteer Lane, Suite 100, Sacramento, CA 95826, (916) 368-5114
Sierra Forever Families, 138 New Mohawk Rd. Suite 200, Nevada City, CA 95959, (530) 478-0900
Sierra Mountain Coffee Roasters, 671 Maltman Dr., Grass Valley, CA 95945, (530) 477-5282
Sierra Nevada Brewing Company, 1075 East 20th St., Chico, CA 95928, (530) 345-2739
Sierra Nevada Memorial Hospital, 155 Glasson Way, Grass Valley CA 95945, (530) 274-6000
Sierra Solar Systems, 563 Idaho-Maryland Rd., Grass Valley CA 95945, (530) 273-0303
Community Connections KVMR Member Discount
$1,000 Savings Bond given in return for any solar system purchased with a value of $10,000 or more
Sierra Timberline, 324 Idaho Maryland Rd., Grass Valley CA 95945, (530) 273-4822
Spiral Internet, 416 Broad Street, Nevada City CA 95959, (530) 478-9822
The Soil Store, 10169 Commercial Ave., Penn Valley, CA 95946, (530) 274-9042
Son's Development & Green Building Supply, 563 Idaho Maryland Road, Grass Valley, CA 95949, (530) 273-7875
South Pine Cafe, 110 S. Pine St., Nevada City CA 95959, (530) 265-0260
South Pine Cafe, 102 N. Richardson, Grass Valley CA 95945, (530) 274-0261
South Pine Cafe, 660 Auburn Folsom Road, Auburn CA 95603, (530) 745-0262
South Yuba River Citizens League, 216 Main St., Nevada City CA 95959, (530) 265-5961, syrcl @ syrcl.org
SPD Markets, 735 Zion St., Nevada City CA 95959, (530) 265-4596
SPD Markets, 129 McKnight Way, Grass Valley, CA 95945, (530) 272-5000
Summer Thyme's Bakery & Deli, 421 Colfax Ave., Grass Valley, CA 95945, (530) 273-2904
Sustainable Energy Group, (530) 273-4422
Swasey's Public Wholesale, 140 East McKnight Way, Grass Valley, CA 95945, (530) 477-0892
Sweetland Garden Supply, 29435 State Highway 49, North San Juan, CA 95960, (530) 292-9000
Treats, 110 York St., Nevada City, CA 95959, (530) 913-5819
Twin Soles Ashiatsu Massage, 202 North Pine St., Nevada City, CA 95959, (530) 262-1335
The Union Newspaper, 11464 Sutton Way, Grass Valley, CA 95945, (530) 273-9561
Volz Bros. Automotive, 12048 Charles Dr., Grass Valley, CA 95945, (530) 273-3979
Walp & Associates, 125 Bost Ave., Nevada City, CA 95959, (530) 265-9597
Waiters on the Go, 434 Colfax Ave. Suite C, Grass Valley, CA 95945, (530) 477-2899, Fax: (530) 477-2999
Whitewater Naturopathic Medicine, 1097 East Main Street, # C, Grass Valley, CA 95945, (530) 271-7123
Wilbur Hot Springs, 3375 Wilbur Springs Rd., Williams, CA 95987, (530) 473-2306
The Wooden Spoon Kitchenware Store, 12066 Nevada City Hiway, Grass Valley CA 95945, (530) 272-8980
WrightBuilt Home Remodel & Design, 1072 East Main St., Grass Valley, CA 95945, (530) 272-6657
Wright's Plastics, 7479 Doc Adams Rd., Marysville CA 95901, (530) 743-3349
Yuba Docs Medical Clinic, 12090 Nevada City Highway, Grass Valley, CA 95945, (530) 274-5020
Yuba River Charter School, 13026 Bitney Springs Rd., Grass Valley, CA 95959, (530) 272-8078
| ATTENTION KVMR MEMBERS, BE PART OF OUR NEW COMMUNITY CONNECTIONS PROGRAM | ||
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Now being a member has become even more valuable. When you present your KVMR membership card, you will not only be eligible for these great offers, but you will also be supporting our local businesses. Become a member and allow your membership to give you great returns on your investment. Please show your support to the businesses that hold KVMR and its Members as a priority in establishing Community Connections. |
Best Friends Animal Clinic13895 Colfax Hwy., Grass Valley, CA 95945 Senior Well Pet Preventative Package for only $141 (Originally $217)Includes: Senior Wellness Exam, Senior Screen Blood Panel (including thyroid test), Urinalysis and Blood Pressure Measurement. (Any additional tests or procedures scheduled as a result of the initial wellness exam will be discounted 10%). |
Gray Goose230 Broad Street, Nevada City, CA 95959 10% off all fabulous in-store merchandise |
Omsoft Technologies1623 5th St Suite F, Davis, CA 95616 1 month Free subscriptionFree DSL Modem, and Free Activation with 1 year-term DSL subscription |
Big Mountain Heating and Air1717 Kathleen Ave, Suite # 2, Sacramento, CA 95815 40.00 off regular $89.00 furnace check up;along with a personal guarantee that your heater will work through the winter or your money back. Free second opinion on any repair or replacement costs. |
Home Tutoring Plus, Inc.We Come to You! All Ages - All Subjects Mention KVMR and receive $20 off your first lesson package. |
Pathways to Health13122 Lincoln Way, Auburn, CA 95603 $5.00 Off All Massage Therapy Services |
Big O TiresParticipating Locations in N. California 10% discount on "selected" tires and auto repairFree flat, repair, tire rotations, and brake checks. Most vehicles. Not to be combined with other offers. |
Indian Springs Tasting Room303 Broad St., Grass Valley, CA 95959 Discounts on Purchases15% off all wine purchases at the tasting room and 10% off all logo tee-shirts and hats. (Offer not available on existing discounts) |
Plaza Tire and Auto Service531 Searls Ave., Nevada City, CA 95959 10% Discount on Tires and Auto Repair Free Flat Repair, Tire Rotations, and Brake Checksup to 2 Ton |
CJC Fine Home Building10203 Heesche Ave., Nevada City, CA 95959 1% Cash Back or KVMR DonationAt the completion of a project, members can have the option to take 1% cash back or donate funds to KVMR, which CJC will match up to $300. |
Kimmel Electric18163 Lake Forest Dr., Penn Valley, CA 95946 $25 off any service for any new customers. Not applicable with other discounts. |
Sierra Consulting and IPM LLCP.O. Box 1971, Nevada City, CA 95959 10% Discount on Farm or Home Consultationsfor improving orchards, gardens, and soils, and pest management. |
Cozmic Café and Pub594 Main St., Placerville, CA 95667 Discounts on food & beveragesEither a 2 for 1 meal/beverage with event ticket purchase OR a 10% discount on all café and pub selections with event ticket purchase. |
Mountain Recreation491 East Main St., Grass Valley, CA 95945 2 for 1 ski/snowboard/snowshoes rental and 1 Free ski/snowboard hot wax. |
Business PatronsTo become part of the KVMR Community Connections program and have your business become part of our listening community, which includes exposure to more than 5,000 membership households, please contact: Richard Gorman, |
Dobbs Tree Workers(530) 274-7876 *KVMR members receive 6th hour of tree service free of charge. Normal fee is $95 per hour, for a minimum of 3 hours. |
Mr. Rooter of Nevada County13058 B Loma Rica Dr., Grass Valley, CA 95945 10% Off Any Servicefor any new customers and additional 5% for our advantage plan members. |
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Evangeline's5 Depot St., Colfax, CA 95713 Discounts on food & beverages$0.25 discount on all purchases under $5.00, and $0.50 discount for all purchases over $5.00. (Purchase items include food, coffee, and other beverages.) |
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